The vanilla fills anthem for adults, by adults, to drive preference for their Dark Fantasy cookies.
ITC DARK FANTASY
VIDEO PRODUCTION + TALENT MANAGEMENT
Cream-filled cookies are a child’s snacking dream.
How can we make them just as appealing to fully grown adults?
We got our star rapper from the South, Brodha V, to write, compose, and enact a track that became the ultimate cookie anthem for adults. With ‘Grow up, grow up!’, our artist and production crew put together a hilariously relatable track and video, creating the right amount of ‘FOMO’ for older audiences.
This, of course, resulted in a super fun video that garnered millions of views, and added a fun spin to how a consumer product could be marketed in the most entertaining way.