MAKING ITC’S COOKIES COOLER FOR GROWN UPS.

The Task

Cream-filled cookies are a child’s snacking dream.

How can we make them just as appealing to fully grown adults?

The Solution

We got our star rapper from the South, Brodha V, to write, compose, and enact a track that became the ultimate cookie anthem for adults. With ‘Grow up, grow up!’, our artist and production crew put together a hilariously relatable track and video, creating the right amount of ‘FOMO’ for older audiences.

This, of course, resulted in a super fun video that garnered millions of views, and added a fun spin to how a consumer product could be marketed in the most entertaining way.