Establish a visual identity for Truser. A Madras Garments brand, Overture has helped Truser build their identity so they can stand out to their consumers and have their own unique identity as an apparel brand.
BRAND BUILDING, CONTENT & EVENTS
Establish and Standardise Truser’s visual identity and amplify brand presence through campaigns, visual communication and influencer engagement
An end-to-end plan that clearly defines Truser’s visual design, brand guidelines, tonality, and product lookbook. Also produced an activation to launch a collection for Truser.