A DYNAMIC BRAND PRESENCE SHOWCASING AN ELEVATED BRAND OFFERING MADE-TO-ORDER COMFORTABLE AND STYLISH PANTS.

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Task

Establish and Standardise Truser’s visual identity and amplify brand presence through campaigns, visual communication and influencer engagement

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Solution

An end-to-end plan that clearly defines Truser’s visual design, brand guidelines, tonality, and product lookbook. Also produced an activation to launch a collection for Truser.