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Brodha V - Bujjima | Ft. Niharika NM
TASK
Produce a video for the track that resonates with core listeners and generates widespread appeal.
SOLUTION
The music video for the track was meant to be relatable to core listeners of Brodha V, and what better fit then Niharika NM, a popular Indian YouTube sensation known for her humorous, distinctive Bangalorean comedic charm to play as the supporting protagonist in the track. Set in a courtroom, the music video features Brodha V addressing Niharika's character "Bujjima" through his compelling lyrical narrative. The incorporation of the catchy term "bujjima," which swiftly became slang for a toxic girlfriend, caught fans off guard and propelled the song to viral status, and had fans begging for more from this dynamic duo.