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Basti Bounce by Brodha V

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Brodha V x Jordindian - Vainko

TASK

South India's biggest music hits often come from movies, but there's untapped potential in a generation that loves music and videos. Brodha V is a well-known rapper, while The Jordindian consistently deliver comedy gold.
How could Overture produce and market this masterpiece?

SOLUTION

Brodha V, a visionary artist, ignited the creative flame to break free from the conventional norms of the rap industry. With a desire to carve a unique path, he envisioned a song that would shine amidst the bustling landscape of South Indian music. Overture's collaboration played a pivotal role in shaping a trend-setting phenomenon that captured the region's attention.

Overture facilitated a groundbreaking partnership with Naser Al Azzeh and Vineeth Kumar, better known as JordIndian, renowned for their comedic prowess. Together, we crafted a song blending sharp rhymes and a humorous narrative against the charming backdrop of old Bangalore. This locale provided a refreshing departure from the usual themes of wealth and fame prevalent in mainstream hip-hop.

The video, devoid of ostentatious displays, proved that an anthem track that achieved widespread success by remaining authentic and focusing on quality content. This project not only challenged industry norms but also showcased the power of authenticity in resonating deeply with diverse audiences, leaving an indelible mark on the music landscape. And oh you may have spotted the song on an official ad by Instagram on TV and Family Man 2.

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