Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
SUKRUTH - Don't fall in Love
TASK
To create a music video that would resonate with listeners while also leading brand partnerships for the content
SOLUTION
Sukruth's first full length music video release, this video was produced and conceptualised by the team at Overture. For this project, Overture partnered with Moonshine, a popular beverage brand, seamlessly incorporating their product into the video as the perfect drink for social gatherings with friends. The second collaboration was with Getcaked, an online bakery known for their delectable cakes. In the video, the female co-star is depicted enjoying a cake from Getcaked, positioning it as a comforting snack. This placement significantly amplified the brand's visibility, evidenced by the surge in fans searching for Getcaked online—a testament to another fruitful collaboration. These strategic partnerships not only heightened the video's appeal but also showcased our proficiency in seamlessly integrating and showcasing brands within our creative content.