Royal Enfield Scram Fest Event | Overture

SOLUTION

Royal Enfield Scram 411 is one of the finest bikes from Eicher Motor's stable. We engaged with Royal Enfield to build salience around the motorcycle. The Scram 411 is the perfect motorycle for young adults who love a bit of adventure with their commute. We built and executed an experiential campaign that reached out to both Royal Enfield fans and college students, forming their core audience. Jayamahal Palace which was the chosen venue, was transformed by creating different zones which featured test riding the motorcycles, a stunt area for BMX and skateboarders, and a market place for people to go crazy at. Now how do you create an event this special without any entertainment? Our prowess of curating a bloody good gig comes in here. Gubbi, the uber talented Parimal Shais and Rap God Brodha V performed to over a 5000 strong audience that have been scramming for more such experiences. The icing on this cake was an unforgettable beverage experience for all attendees as we partnered with Bangalore's favourite, Toit.