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John Jacobs at Royal Enfield Motoverse
TASK
To tap into a fresh demographic of customers while also providing an experience of a lifetime.
SOLUTION
John Jacob introduced a fresh approach by partnering with Motoverse to create an experiential zone, allowing visitors to engage with and experience the best of John Jacob's offerings. The zone featured mannequin heads displaying the glasses, which certainly attracted a lot of attention at the event. Overture was tasked with creating an experience zone that was open and didn't seem like a usual run of the mill stall. What the design team created for John Jacobs allowed visitors to freely move in the stall without feeling like they were in an enclosure. A one of a kind fabrication at Motoverse, it even withstood a heavy torrential downpour in the night and was ready again the next morning for visitors.









