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Monkey shoulder Motoverse event organised by overture

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Monkey Shoulder | Motoverse, ICW

TASK

Curating a signature stall setup that the brand can use in all its on ground activations

SOLUTION

Monkey Shoulder, as a brand is quite off-beat and not so serious. Hence, we decided that the setup would have to make waves wherever and however it was setup. We decided to go in with a modular setup, where the lounge could be stacked on the bar or next to it, depending on how much space was available. The first activation was in Motoverse Goa, where the main bar, measuring around 40-50ft, featured a viewing deck on top and a photo-op installation at the bottom. Designed to reflect the brand's playful personality, the stall featured immersive experiences, and a vibrant ambience, creating an unforgettable space. To further enhance the brand's presence, our talent Lefthander, and Rajah created artwork that embodied the brand's essence and added a distinctive touch to the space. This setup was certainly the showstopper at Motoverse, standing rugged and different amongst all the verious bikes on display.

The second activation with the same setup was in India Cocktail Week Bombay 2023 where everything was changed by stacking 2 huge containers on top of each other to maximise usage of the space we had. We enhanced this setup with an LED screen at the top of the bar, announcing the menu and bar takeovers. At the lounge container, an arcade game setup was done. The entire container setup took us less then a week to execute and implement. Left-Hander's artistic touch to the stall amplified the funky, playful ambience for all the visitors

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