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Truser at KGA

TASK

To introduce the brand's exclusive Golf collection in a meaningful way

SOLUTION

Truser partnered with DKMS, an NGO that combats blood cancer and blood disorders by registering potential blood stem cell donors, to host a blood donation camp at the Karnataka Golf Association (KGA). The activation featured a welcoming and engaging stall for donors and participants, while also showcasing Truser's exclusive golf collection. The activation was a success, with plenty of orders for the golf range, effectively reaching the right demographic of potential customers and garnering active community engagement for a worthy cause.