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REALME
TASK
Realme had a new phone in town and it wasnt just another phone but a powerhouse waiting to be tapped. The brand wanted to not only target a specific demographic of viewrs but also communicate that this device was more than just a phone! Seems challenging but here's how Overture did it
SOLUTION
The brand launched a cool new phone, and RCR from MTV Hustle was the perfect choice for the unboxing. Overture produced the song and the video featuring Realme's brand head, Sreehari. This included a rap battle between RCR and Sreehari, each highlighting their favorite phone features. This unique approach was well-received by the Realme community and young hip-hop enthusiasts.